Website traffic is a main concern for every webmaster, getting visitors to the website is everybody dream, but in practically it is very difficult to do that, so let’s discuss about how to improve your website traffic in top ten ways. I have already write
Top ten search engine optimization tips, which can help you in finding the on-page optimization issues. This guide will help you in understanding the ways to improve your traffic, this article deals with various issues and ideas about website promoting methods. Please leave your suggestions and comments below.
How to Improve website Traffic:
1) Dynamic and Original Content
2) Link Building Strategies
3) Referral Programs
4) Online Advertising
5) Publicity
6) Blogging
7) Lead generation and follow up
Contests and Polls
9)
Social Media marketing
10) Offline Marketing
1) Dynamic and Original Content
Everyone seems to be seeking the key to more Web site content. In today’s information-driven society, great,
dynamic content is the key. People are usually online because they’re looking for something relationships, information, products, or services. Content is the way they find what they’re looking for.
Think about it. A decade or so ago, if you wanted to find information on anything, you had to go to the library or the bookstore to find that information. Today, finding what you seek is as close as your computer. Just open a Web browser, type a few words, and what you’re looking for is sitting right in front of you. Very little information can’t be found online these days.
2) Link Building Strategies
You wouldn’t think that the links on your site would make too much difference to the traffic on your site, but they do. The Web is an interconnected group of pages. The connection from one page to another comes in the form of a link. So, both on your site and from others’ sites, links are an essential part of drawing people in.
One of the easiest ways to begin building a
linking strategy is to
contact the owners of Web sites that you like and ask them for a reciprocal link.
Reciprocal links are when you put a link to that site on your page in exchange for a link back to your Web site. Reciprocal linking strategies are very common on the Web.
3) Referral Programs
Creating a
referral program isn’t too difficult. The first thing you need to do is determine what you can afford to invest in the program. Typically, those who refer your site are paid anywhere from about a penny-a-click to as much as $5 per click or more. Some referral programs promise a flat fee for any referral that results in a purchase.
Your budget is the determining factor here, but remember this: The more you pay, the more likely others will want to refer your site to their site visitors. They’re sending traffic away from their site to yours, so you must make it worth the referrers’ efforts.
4) Online Advertising
If you haven’t already done it, check out
Adwords. Adwords is the advertiser’s arm of
AdSense. With AdWords, you can bid to show your advertisements based on keywords that you select. Remember: Although Adwords is an advertising program, it’s not good just for products. You can use Adwords with your services or even content Web sites, too. The point of using AdWords is to advertise your site to users who might not otherwise find you. What you sell or provide on that site is up to you.
Advertising probably isn’t the most effective method of getting your name out there — positive word of mouth and great content are your best shot but if you have some cash to spend on getting your name known, it’s definitely a strategy that you should consider.
5) Publicity
On the Web,
publicity usually takes the form of word-of-mouth type publicity. Someone sees your Web site and then tells someone else who happens to have a blog, so that person writes a blog post about it, which is then picked up by other bloggers, and it then catches the eye of some radio host or newspaper journalist who then runs a brief article or makes mention of your site to their audience.
Professionals set aside several hours each week to devote to public relations and publicity efforts. You should do the same if you’re truly serious about creating a real brand with your Web site that people will think of and recognize when they consider topics related to your site and products.
6) Blogging
Blogs have become so popular that even corporations now use them to advertise products, services, and events or just to keep readers updated on what’s happening with the company. The downside though is that blogs have become so popular that every person who even thinks they might possibly have something of interest to say has a blog.
Be creative, but also think in terms of what appeals to potential blog readers. If your blog is about a group of teens that are band groupies, a contest where the giveaway is a copy of War and Peace might not be the best idea. If the prize in your contest is a $25 iTunes card, the response could be much more than you even dare to hope for.
7) Lead generation and follow up
How can generating leads help you build traffic on your site? It’s easy, really. If you’re collecting
leads, you can keep your site in front of potential visitors more often.
That does require follow-up, though. Although some Web site owners are great at collecting leads, they don’t do much with them you should. If you have a collection of people who have willingly given you their e-mail address, you should be using that address as often as you can to keep in touch with those potential visitors.
Contests and Polls
Deciding what the prizes are for your
contest is very important. Think of what appeals to people who would be interested in your site. I mention earlier in the chapter that if your site’s about music, giving away copies of Warand Peace just won’t cut it because such a contest wouldn’t target the specific people that you want to see your site.
And also the polls, using this you stick the visitor at your website and make him come again and again to check the stuff.
9) Social Media marketing
Social marketing is a relatively new concept that’s based on a phenomenon that’s grown despite the fact that no marketing experts saw it coming, and it’s all based on social networks, such as those brought into being by MySpace and Facebook.
If you really want to see how
social media marketing works, check out some of the organizations that have successful sites on MySpace or
Facebook Christian bands like Three Days Grace, for example. To get to the point where a social media marketing strategy is successful requires a lot of effort and attention, but the results can be very much worth the time you put into developing your place on the network.
And also don’t forget to implement the
social media optimization techniques for your website.
10) Offline Marketing
Offline marketing strategies can be anything from press releases to T-shirts to direct mailings. Think about all the commercials that you see during the Super Bowl. How many of those commercials had Web site addresses attached to them? Did you know that those companies paid millions of dollars to have those commercials shown? You may not be in a position to pay millions of dollars to have your Web address plastered all over the television, but that doesn’t mean you should avoid
offline advertising methods.
Some of the things that you can do on a very small budget include putting magnetic signs on the side of your car, wearing T-shirts with your Web address on them, doing radio interviews,
sending out press releases, sponsoring a little-league sports team, and the list goes on nearly forever.
So this about the best
ten ways to improve website traffic, please leave your suggestions and comments below in the comments section.
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